I was humbled and honored to be asked by Blackbird to create the art and branding for this once in a lifetime concert event for one of my personal musical heroes, the legend, Willie Nelson. I wanted to highlight the iconic nature of Willie’s braids, bandanna and hat in these pieces and use the negative space between the braids for concert info and art. Additionally I wanted to include Willie’s 50 year old guitar “Trigger” as a personification of Willie himself. The outer border was also hand drawn based on Willie’s actual guitar strap. The final art was created by a multi-step process, mixing traditional pencil and ink drawings and washes and then digitized and colored to create separations suitable for print. Type design and layout is then done digitally using Illustrator and Photoshop.