An extension of the campaign, “Poaching Steals from Us All,” the “Let Us Live” project seeks to make conservation a matter of pride and aspiration for everyone in Africa. To achieve this, WildAid works with lawmakers, officials, business executives, religious leaders, and celebrities to build broader support for wildlife conservation, anti-poaching efforts, and prosecutions of middlemen and smugglers higher up the trade chain. “Let Us Live” adds to the audience by bringing the campaign into schools and homes.